
INTEGRATED DATA BALANCE SHEET™ & DATA VALUE CREATION
The Integrated Data Balance Sheet™ turns data and AI into strategic value
Functos is the only strategic advisor that integrates data and AI
leadership, sustainable business, and owner value creation into one
clear value creation model. Our Integrated Data Balance
Sheet™ is the framework through which we make the intangible measurable – and the measurable impactful.
Illuminating the value of data and AI.
What is the Integrated Data Balance Sheet™?
The Integrated Data Balance Sheet™ is Functos' strategic
methodology that makes an organisation's data-driven value creation
visible, leadable and communicable.
It answers the question more and more leaders are asking: How do we
create value from data for our customers, business and partners – and
how do we communicate that value strategically, financially and
responsibly?
The Functos Integrated Data Balance Sheet™ is a unique business-driven
strategic tool. It combines the Data Balance Sheet – mapping
data assets and the value they generate – with a Data-Driven Value
Creation Model into one integrated whole. This takes it significantly
further than traditional data management and data privacy reports.
The Integrated Data Balance Sheet™ forms a clear and comprehensive
foundation for both data and AI strategy and data and AI governance.
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Proven in practice – references include Kesko and OP Financial Group
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Adaptable to specific themes and focus areas
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Concretises the business and/or public value of data
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Builds data and AI literacy across the organisation
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Generates new insights, understanding and collaboration
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Strengthens stakeholder dialogue and reputation
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Advances data responsibility throughout the data value chain
CLARITY
Clarifies the significance of data in business models and processes
IMPACT
Produces clear, practical results for data leadership, change management, and communication
TRUST
Strengthens stakeholder trust, improves transparency, and supports engagement
CULTURE
Builds and establishes data culture, collaboration, and shared understanding
EFFICIENCY
Functos' efficient, proven, and productive working model does not burden the organization
The Integrated Data Balance Sheet™: Strategic toolkit for the whole executive team
The Integrated Data Balance Sheet™ is a comprehensive playbook for data-driven value creation
Functos' Integrated Data Balance Sheet™ is an integrative and participatory process that enables a company or organization to lead its data-intensive operations more strategically and human-centrically, while communicating its data-driven value creation to various stakeholders.
The Integrated Data Balance Sheet™ and Data Balance make the value creation model visible. It describes how a company or organization creates sustainable value from data – driving business advantage and strengthening sustainability.
The Data Balance and value creation model are the core of the Integrated Data Balance Sheet™. They concretely answer the following questions:
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What data does the company or organization have and how is it utilized
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How is data-centric value creation managed to support business and strategy
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What kind of value does data and its sustainable utilization generate for different stakeholders
The Integrated Data Balance Sheet™ offers a strategic tool to unite different parts of the organization to discuss data from the perspective of value creation and sustainability.
Data Balance and Value Creation Model
The Heart of Data-Driven Value Creation
The Data Balance and Value Creation Model are the central elements of the Integrated Data Balance Sheet™. They connect data strategy concretely to business benefits and create understanding of the opportunities in data-driven value creation.

Process and Methodology
Typically, producing an Integrated Data Balance Sheet™ takes 3–6 months, depending on the scope and starting maturity.
Functos is responsible for the content, communication, and progress of the process.
1. Round Table – Mapping and crystallizing the data-driven value creation model with key stakeholders.
2. Workshops and Interviews – Themed workshops and interviews with experts from different areas.
3. Content Compilation, Condensation, and Clarification – Information gathering, analysis, and content planning based on collected data.
4. Integrated Data Balance Sheet™ Production – Production, finalization, and evaluation of the Data Balance Sheet together with the client.
5. Launch, Results Discussion, and Utilization – Joint review of the completed Data Balance Sheet's conclusions and recommendations, publication of the final Data Balance Sheet, and planning and implementation of further utilization and communication.
PERSONNEL
The Integrated Data Balance Sheet™ creates a shared vision of the significance of data-driven value creation.
It clarifies everyone's role, participation, and the significance of their work.
CLIENTS
The Integrated Data Balance Sheet™ increases transparency and explainability in the use of customer data and its responsible utilization.
It strengthens trust in data-driven products and services and makes the value created concrete from the customer's perspective as well.
INVESTORS
OWNERS
The Integrated Data Balance Sheet™ improves investor information related to data and digital services as intangible, business-critical balance sheet items.
It clarifies the strategic competitive advantage and risk management of the data-driven business model.
PARTNERS
ECOSYSTEMS
The Integrated Data Balance Sheet™ promotes engagement with data ecosystems, data sharing, and data spaces.
It clarifies what data is shared and acquired, and under what terms.
DATA AND AI REGULATION
The Integrated Data Balance Sheet™ transparently describes the company's maturity as a user of data and AI from a regulatory perspective.
It facilitates demonstrating compliance.

